Now that we’ve established the importance of apps in today’s retail arena, let’s move on to the cost details. An app can help your company attract new clients and build trust with existing customers. If an e-commerce business doesn’t have a dedicated app, its credibility among its target audience may be diminished. With the help of your e-commerce app, you can provide the best possible experience to new and existing clients, regardless of how they prefer to make their purchases.Īs we mentioned earlier, all leading e-commerce retail brands have their own apps, and one of the key reasons they do this, above and beyond omnichannel marketing, is to bolster their image as a trusted, respected company. If you have an e-commerce app, your clients get an integrated shopping experience that is innately connected to your brand at each stage of their buyers’ journey.įor full omnichannel communication, all your marketing channels need to be fully developed not only your website and social media accounts but also an intelligent, easy to navigate e-commerce app. Omnichannel marketing is a way of driving consumer engagement across multiple platforms with seamless and targeted messaging. Omnichannel communication with your clients If you don’t have an app, you could be missing out on customers that might be loyal clients and the accompanying profits. These impressive stats are proof of the real demand out there. Although more than 70% of internet users in economically developed countries use desktops, around 95% of internet users surf the web with the help of their smartphones. If you’re still not convinced, here are a few more reasons why your company is likelier to thrive with its own app.Īs of today, there are almost 5.25 billion unique mobile users compared to around 4.7 billion internet users - the second number doesn’t include social media users and general apps users.
To capitalise on the changing ways people shop, it’s best to have an e-commerce app - and the accompanying revenue boost.
What’s more, approximately 50% of people today shop online exclusively via handheld devices. These companies know that the world has changed and e-commerce has to adapt to the changing face of digital retail.Īccording to Statista, more than 80% of US internet users have made purchases via their smartphone at least once. Consider the world’s most successful e-comm companies, all have dedicated mobile apps. But the short answer is that nowadays it isn’t. It’s tempting to think the mobile version of your website is enough for your clients. We also know that you might have reservations because mobile app development for e-commerce isn’t exactly cheap. At MadAppGang, we know how hard it is to lead an e-commerce business without a decent mobile app - especially in today’s marketplace.
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